This kind of feels like we are giving up the secret formula to our family recipe, however, it is no secret that our success relies solely on the relationship that we build with our partners. Our approach can be summed up in three easy steps; we collaborate, we execute and we deliver.
Please scroll below for a quick breakdown of how we approach our assignments.
Talent, diligence and patience.
Our concept stage is where we challenge any and every idea that comes from the brainstorming process. Focus groups, critical breakdowns, internal reviews and other measures are used in order to turn a good idea into effective results.
Our job is not to figure it out on our own, well we can but we believe that well-rounded and effective results come from strong collaboration and relationship building. We value our own ideas and opinions but they are magnified when they align with your vision.
Building an effective campaign, project or launch requires proper planning no matter how large or how small an assignment is. Usually as we help create a concept we are also simultaneously working with your team to further the initial delivery strategy.
Development is described as a process creating growth, progress and positive change over time. During this phase we fine tune any ideas, concepts and strategies and form a critical path to completion. Think of it as the moments between an airplane's liftoff and it reaching cruise control miles above the ground.
With the information gathered from the steps before, the production phase is where our team locks our doors, closes our blinds and focuses on creating all everything that we worked so hard with your team to develop. There may be a lot of loud noises, moving of furniture and frantic banter but we promise that we are okay.
Revisions could probably fit under the "collaboration" phase, however, we understand that sometimes you do not fully know what you need until you see a finished product. Revisions are often frustrating for both sides, however they are all a trusted part of the process to get to the final "yes!"
Nothing sees the light of day without approval. Now, this does not mean that this is the first time in our approach that your team gets to approve anything, however, this is usually where we decide if what we produced meets all standards of those involved.
Launching a brand, a re-development, a campaign, or anything related is easily our favorite part of any process, not because it usually means that the work is done, but instead it is a moment where both our team and your team gets to enjoy the fruits of all of the labor. Nothing feels greater than witnessing a response from someone who was not involved in process.
If the "market" phase represents a plane landing, the recap would be the feeling you get when the 'fasten seat-belt' sign finally turns off at the gate. It is the end of the line, but usually, with our partners, it just means the beginning of the next project. To be continued.